Project purpose:
- Show how great and widespread the enthusiasm is about the new teaching method Veilig Leren Lezen (Learn to Read Safely) is.
Customer:
- Uitgeverij Zwijsen
Background:
Audience:
- Primary school teachers
Solution:
Techniques:
Process
After discussing a couple of possible ideas, we went for a literal approach to display how widespread the teaching method is in The Netherlands: by plotting it on a map of The Netherlands. On this map, various teachers are displayed as ambassadors of the method and through a video testimonial, they share their experiences with the method. A nice advantage of this is that the user can filter and obtain information from people in their own environment. This makes the information relevant and reliable.
Result
The interactive map is an original, fun and efficient way for teachers to obtain information and references about the Veilig Leren Lezen teaching method. In addition, it is made easy for visitors to request further information about the method, which allows Zwijsen to help these people further.