About Time

Project purpose:

Customer:

Background:

'About Time' is an interactive story on the evolution of our understanding of time. The way we understand, experience and measure time has drastically changed in the history of humanity.

Thousands of years ago we saw time as a mysterious stream of change, cyclic and repetitive. We lived 'in the present' and simply did not have the need to plan ahead or look back.
Nowadays we often see time as a linear scale on which we can order events in endless lengths of history and future. Our daily life is being dictated by exactly measured seconds, ticked by the relentless and omnipresent clock.

How did this change in perspective originate? Where do concepts as year, month and day come from? How did we learn to measure them and why bother at all?

About Time is a tribute to our remarkable struggle to understand time and to the people who dedicated their lives to stimulate this development, whose result we tend to take for granted. It is a celebration of our intimate bond with the cosmos and our boundless curiosity trying to understand the world around us.

Audience:

Solution:

Techniques:

  • UI Design
  • UX Design
  • Animation
  • Development

Process

Research
Concept
Design
Development
Marketing

Result