Static animation can already enliven your website as it is. But by adding interactivity, your visitors will be even more engaged with your story.

More engagement often leads to higher conversion. When users are connected to your story and the process they're going through is visually supported and responsive to their choices, this will increase the chances of them engaging with your call to action.

It's become quite the cliché, but an image can say more than a thousand words. The modern web visitor obtains more and more information through animation and video content, and is reading less and less text. Animation provide a way to more easily attract attention and communicate more efficiently in a shorter amount of time.

While attention spans are shortening, visitors love to take control over what information they're being presented with. Through interactive web animation you can let the user take control and determine the pace and complexity.

De animatie kan zo ontworpen worden dat de gebruiker ook nog eens zelf de volgorde kan bepalen en slechts hoeft te focussen op voor haar relevantie informatie.

Web animation can be built in layers. That means not all information it contains has to be shown at once, but can be presented when the user requires it. This will keep your website clean and concise, only showing the most relevant information.

Animation that fits your brand and message will improve the web experience and lengthen attention spans, especially when the contents are controlled by the user.